SÃO PAULO, Brazil — Global payment infrastructure provider Juspay has partnered with Visa to roll out Visa Click to Pay across Brazilian e-commerce platforms, marking a significant step forward in simplifying online payments and strengthening transaction security in one of Latin America’s largest digital markets.
The integration enables consumers to complete online purchases with a single click, eliminating the need to manually enter card details such as numbers, expiration dates, or CVV codes. Built on the EMV® Secure Remote Commerce (SRC) standard, Visa Click to Pay uses tokenization and advanced authentication to deliver a faster, more secure checkout experience for shoppers while reducing fraud risk for merchants.
Through Juspay’s payment orchestration platform, Brazilian merchants can deploy Click to Pay with minimal integration effort, allowing them to modernize checkout flows without disrupting existing payment infrastructure. The streamlined experience is designed to address one of e-commerce’s most persistent challenges: cart abandonment caused by checkout friction.
“Brazil is a strategic market for digital commerce innovation,” said Leandro Garcia, Product Director at Visa Brazil. “Click to Pay delivers a payment experience that combines speed, security, and simplicity, and our collaboration with Juspay ensures merchants can adopt this capability efficiently and at scale.”
Enhancing Conversion and Trust at Checkout
Juspay’s platform enables merchants to offer Click to Pay as part of a unified checkout experience that supports multiple payment methods while optimizing transaction routing and authorization rates. By reducing manual input and leveraging tokenized credentials, Click to Pay helps increase consumer confidence — a critical factor in driving higher conversion rates in online transactions.
Shakthidhar Bhaskar, LATAM Expansion Director at Juspay, said the partnership reflects a shared focus on removing friction from digital commerce. “Checkout is where intent turns into revenue. By integrating Visa Click to Pay into our platform, we’re helping merchants close that gap and deliver a payment experience that feels effortless for consumers.”
Supporting Brazil’s Rapidly Growing E-Commerce Market
Brazil continues to see strong growth in online shopping, fueled by increased smartphone penetration and consumer demand for seamless digital experiences. As transaction volumes rise, merchants are prioritizing payment solutions that balance convenience with robust security.
The Juspay–Visa collaboration supports this evolution by introducing a standardized, globally recognized checkout solution tailored to local market needs. The initiative aligns with broader efforts to modernize payment experiences in Brazil while maintaining high standards for data protection and fraud prevention.
As adoption expands, Click to Pay is expected to play a key role in shaping the next phase of Brazil’s e-commerce ecosystem — enabling faster checkouts, improving merchant performance, and enhancing consumer trust in online payments.
Sources
- FintechNews.ch — Juspay, Visa Collaborate to Simplify Online Payments in Brazil (Dec. 18, 2025)
https://fintechnews.ch/brazil/juspay-visa-click-to-pay-brazil/80066/ - Juspay Newsroom — Juspay Integrates Visa Click to Pay in Brazil (Dec. 2025)
