Blueberry Life, a UK-based InsurTech, has launched a crowdfunding campaign on CrowdCube to support the rollout of its AI-driven longevity subscription.
The product targets individuals with chronic health conditions who face difficulties accessing traditional life insurance, according to FF News.
Using a proprietary AI underwriting algorithm, the service combines precision healthcare with financial protection to help users live longer, healthier lives.
Backed by Shepherds Friendly and regulated by the FCA, Blueberry Life has grown its active policyholders by 790% in 2024.
Blueberry Life CEO Dr. Karan Mehta said, “Imagine life insurance but flipped on its head. Instead of being a product that simply pays out when you die, Blueberry is designed to help you live longer and healthier. Our AI-powered risk prediction algorithm helps identify ways to improve your health over time. This creates a win-win model, transforming life insurance into a longevity subscription—empowering customers to improve their health while we deliver greater value and increase profitability.”
Shepherds Friendly chief innovation officer Daniel Simpson added, “We’re proud to partner with Blueberry Life, who share our commitment to expanding access and delivering meaningful life insurance. Blueberry Life’s fresh approach represents a bold and much-needed step forward for the industry. By harnessing innovation, they’re able to deliver more personalised and forward-looking insurance solutions which help meet the needs of a historically underserved customer base.”
Source: https://fintech.global/
