The partnership has been driven by a shared goal to reduce complexity and improve access to protection products. By integrating Aflac’s supplemental health policies directly into Ethos’s technology platform, the companies aim to remove traditional barriers such as lengthy applications and manual processes, enabling customers to secure coverage in minutes.
Ethos provides a three-sided technology platform serving consumers, agents and carriers. Its digital-first model eliminates medical exams and limits health questions, allowing families to purchase protection products through a seamless online journey. The company positions itself as a distribution and technology partner for insurers seeking to modernise their reach.
Aflac’s cancer insurance pays cash benefits directly to policyholders before, during and after a cancer diagnosis, helping cover out-of-pocket medical costs and everyday expenses. The policy includes benefits for preventative screenings and offers no deductibles, with simple claims processing designed to support policyholders throughout treatment and recovery.
Aflac senior vice president distribution strategy and operations Jon Edgington said, “At Aflac, we’ve spent decades helping families navigate the financial challenges that can come with a serious health diagnosis.
“By partnering with Ethos, we’re making it easier for people to access the protection they need through Ethos’s seamless digital experience — ensuring that when the unexpected happens, families have the financial support and peace of mind they deserve.”
Ethos vice president insurance products and partnerships Chris Fioritto said, “We’re proud to partner with Aflac to bring their industry-leading supplemental products into the Ethos experience.
“Aflac is synonymous with innovation and trust in supplemental insurance, and our platform was built to help carriers like them expand access to protection products through advanced technology and digital distribution. Together, we’re enabling more families to get the coverage they need — faster, easier, and with less friction.”
Source: https://fintech.global/
