Worldpay has expanded its embedded finance offering to Canada and the UK, while enhancing its presence in Australia, in response to increasing demand for embedded financial services from small and medium-sized businesses (SMBs).
Worldpay for Platform, which enables software providers to embed secure and scalable payment experiences directly within their platforms, will now be newly available in Canada and the UK. The launch comes after 90 per cent of SMBs revealed that access to financial products and services from within their software platforms is critical, according to recent Worldpay research.
“As business software tools converge into unified experiences, we’re investing in embedded payments to help SaaS providers become the everything platforms for their users,” explained Matt Downs, head of Worldpay for Platforms. “We are committed to serving our current software platforms and new clients in the key geographies where they do business by making embedded solutions easier to integrate and elevating the experiences they provide their users.”
Worldpay for Platforms looks to make complex financial services easier for developers to create native software experiences that enable automated reconciliation and a single point of service support for merchants.
With global scale, payments expertise, and personalised relationship management, Worldpay says it aims to help thousands of SaaS providers deliver better experiences and accelerate their growth.
Easier payment integration
Some customers are already benefiting from Worldpay for Platforms’ Canadian expansion, including accommodation platform CampLife, which says it enhances experiences for both its clients and their customers.
CampLife president Tyler Duffy explained: “Because we are able to embed and customise the payment experience within our software offering, Worldpay is helping us drive value for our clients with an enhanced, seamless end-to-end experience. Not only does this improve the lives of our clients who use our software to manage their business, but it also brings new levels of convenience to the camping experience when people are booking their getaways.”
Worldpay for Platforms provides a fully managed payments service that reduces risk, simplifies compliance, and allows platform providers to focus on their core services. This service enables easier payment integration, creating a centralised hub for customer transactions and enhancing business management tools.
“Embedded payments are a growth engine,” added Alison Morris, SVP and GM of international platforms at Worldpay. “By offering integrated payment experiences that are trusted, secure and designed around the end-customer, vertical software providers can unlock new revenue streams, increase retention and strengthen loyalty. By launching across these new geographies, we’re helping our partners deliver more value, grow faster and stand out in increasingly competitive markets.”
With a modern API architecture, Worldpay for Platforms also offers a single point of integration for credit and debit cards, direct debit, digital wallets, and more payment methods.
Source: https://thefintechtimes.com/
