Aon, the global professional services firm, has launched a new proprietary platform leveraging artificial intelligence, large-language models and predictive analytics to enhance the commercial insurance placement process.
Dubbed Aon Broker Copilot, the platform is designed to streamline complex workflows, elevate placement strategy and deliver better outcomes for clients. Aon Broker Copilot was developed in-house and co-designed with the firm’s frontline brokers.
“Aon Broker Copilot equips our brokers with the tools to lead with insight powered by client priorities and real-time data,” explained Clyde Bernstein, head of placement technology and trading analytics for Aon. “For the first time, we’re capturing and structuring data across all submissions – quoted or not taken up – so we can provide brokers and clients with live intelligence of pricing, carrier appetite and market sentiment. It’s a smarter, faster way to make better decisions.”
By capturing and standardising data from every submission, whether quoted, bound, or declined, Aon Broker Copilot aims to provide an unprecedented view into how the global insurance market is pricing risk. Aon says the comprehensive dataset will enable it to move beyond anecdotal insights, enabling brokers to deliver sharper, real-time advice to clients based on actual market behaviour, not just completed deals. It fills a critical intelligence gap, helping clients make better decisions in a dynamic and competitive environment.
The platform enables Aon’s brokers to surface analytics at the point of decision, prepare higher-quality submissions and engage with carriers in a more strategic and insightful manner.
AI-driven insurance
In 2024, Aon committed $1billion to help clients make better decisions on interconnected issues through its Risk Capital and Human Capital capabilities, while deploying AI and advanced analytics to turn data into real-time, actionable insight.
Aon Broker Copilot looks to advance that mission by modernising the business of broking, bringing together the firm’s global scale, proprietary data, and AI capabilities to help clients access capital with greater speed, clarity, and confidence.
“As risk becomes more complex, the future of broking will belong to firms that can combine expertise with intelligence at scale,” added Joe Peiser, CEO of commercial risk for Aon. “Aon Broker Copilot reflects how Aon is undertaking one of the most ambitious digital transformations across the broker universe. The platform is the next step in predictive broking, enabling our brokers to operate with greater precision, consistency, and insight to deliver better outcomes for our clients around the world. The industry is undergoing a fundamental shift.
“We’re redefining how capital matches risk, harnessing digital innovation to deliver faster, smarter solutions that help our clients tackle emerging challenges before they escalate. By staying ahead of new and evolving threats, we ensure our clients are resilient, informed and primed to grow in a world where their most valuable assets are now intangible, not physical.”
Launching first with Aon’s US National Property and London Global Broking Centre Property teams, the platform will expand to additional business lines and geographies throughout 2025 and 2026.
Source: https://thefintechtimes.com/
