Jordan-based Bank al Etihad is joining forces with ecolytiq, a Berlin-based fintech providing sustainability-focused solutions to financial institutions, and digital payment giant Visa, to launch a new carbon insights tool within its mobile banking app.
Bank al Etihad says its new tool gives customers information about their carbon footprints based on debit and credit card transactions. Using localised data tailored to each country, the carbon insights tool adds personalised information into customers’ consumption patterns and environmental impact, enabling them to make responsible choices for a more sustainable future.
“We believe that awareness is the first step towards change,” explained Bank al Etihad CEO Nadia AlSaeed. “By allowing customers to visualise the environmental impact of their activities, we hope to encourage them to make greener choices and support the global effort to mitigate climate change.”
Alongside the carbon insights tool, Bank al Etihad customers will also gain access to a wealth of climate education content and sustainable living recommendations. This resource aims to nurture a climate-conscious lifestyle and facilitate a positive shift in consumer behaviour.
ecolytiq co-founder and managing director David Lais, commented: “ecolytiq is proud to partner with Bank al Etihad to develop a carbon insights tool and help enable a more sustainable tomorrow for their community, while strengthening their leadership in the Levant region.”
This partnership underscores Bank al Etihad’s commitment to environmental responsibility by leveraging its products, services, and brand to drive sustainable commerce. It also supports the transition to a low-carbon economy, aligning with the global goals of the Paris Agreement and local objectives of Jordan’s Nationally Determined Contributions (NDCs).
Mario Makary, VP, and Levant cluster manager at Visa, also added: “This collaboration embodies our commitment to innovation and our dedication to providing our customers with sustainable and convenient financial solutions.”
Source: https://thefintechtimes.com/
