KeyBank has joined forces with Cognitive Banking specialist Personetics in a move to provide customers with personalised, AI-driven financial insights.
The partnership reflects the bank’s ongoing mission to help clients manage their finances more effectively and build long-term financial wellness.
The collaboration follows findings from KeyBank’s 2025 Financial Mobility Survey, which revealed that Americans are feeling the strain of economic pressure. More than half (51%) of Gen Z respondents reported taking steps to improve their financial standing, indicating a growing demand for digital tools that offer proactive guidance. Complementing this, Personetics’ recent global survey found that 70% of consumers want their banks to offer timely, tailored insights into spending and savings habits.
To meet this demand, KeyBank is adopting Personetics’ Engage platform, which provides customers with real-time, actionable recommendations based on their financial behaviours.
KeyBank head of consumer digital Emily Gessner said, “KeyBank’s mission is to help clients and communities thrive. A large part of that mission centers in helping clients move forward on their financial journeys and reach their financial goals.
“By leveraging Personetics’ platform and experience, we will address the financial burden and stress consumers face by empowering our clients with real-time insights and guidance to help them effectively manage their financial futures.”
Personetics CEO Udi Ziv said, “As KeyBank celebrates its 200th anniversary, we’re delighted to partner with an institution that shares our vision for the future of banking. This partnership isn’t just about innovation—it’s about using intelligent technology to forge deeper human relationships between banks and the people they serve.”
Source: https://fintech.global/
