Affaf Noor Highlights AstraTech’s Expanding Fintech Ecosystem and Landmark Collaborations at Dubai FinTech Summit
Dubai, UAE – At the Dubai FinTech Summit 2025, Affaf Noor, Director of Sales and Partnerships at AstraTech, showcased how the company is rapidly evolving into a fintech powerhouse, blending communication, commerce, and finance through its flagship platform Botim. Noor also announced the launch of a new Send Now Pay Later (SMPL) service and key strategic collaborations with Biobank and mBank—highlighting AstraTech’s bold vision for financial services in the UAE and beyond.
AstraTech: Powering Fintech Through Botim
AstraTech is the parent company behind Botim, a widely used VoIP platform that has expanded into a multi-service fintech hub. With over 9 million active users in the UAE alone, Botim now offers:
- Digital wallets
- Remittance services
- Integrated payment functionalities
“Botim isn’t just about voice anymore—it’s about managing your money and everyday transactions right within the app,” Noor explained.
On the merchant side, AstraTech offers online and offline acquiring solutions, including:
- POS devices deployed across the UAE
- Online payment gateways
- Collaboration with multiple PSPs and financial institutions to deliver a comprehensive payment ecosystem
Pontex and CashNow: Lending at the Core of Financial Inclusion
AstraTech also operates a robust lending vertical under the name Pontex, covering both SME and consumer lending. The standout offering in this space is CashNow, now ranked as the second-largest micro-lender in the UAE.
“Our aim is to cater to everyday consumers and small businesses alike—bridging liquidity gaps and ensuring access to fast, convenient financing,” said Noor.
Why DFS 2025 Matters: Ecosystem Synergy
Noor emphasized the importance of being present at DFS 2025 as more than just brand exposure—it’s about ecosystem collaboration.
“We have our banks here, PSPs here, even KYC vendors that support us. It’s a complete ecosystem of both supply and demand partners. Being here is not just important—it’s essential,” she said.
This multi-stakeholder presence allows AstraTech to deepen relationships across regulatory, infrastructure, and service layers, making DFS a strategic engagement point.
New Product Launch: SMPL – Send Now, Pay Later
One of the most notable developments unveiled at the summit is SMPL (Send Now Pay Later)—a groundbreaking feature within the Botim app. This innovation allows users to transfer money instantly while deferring payments, combining elements of remittances and BNPL into a single, seamless experience.
“This is a first-of-its-kind product in the region and will significantly change how our users send and manage money,” Noor stated.
Strategic Partnerships: Biobank and mBank
In addition to the SMPL launch, Noor announced the signing of strategic Memorandums of Understanding (MOUs) with Biobank and mBank—moves expected to enhance AstraTech’s capabilities and broaden its reach.
“We’ve chosen to sign these landmark agreements right here at DFS. It’s a statement about our intent to scale fast and scale meaningfully,” Noor emphasized.
Conclusion: AstraTech Redefines Everyday Finance
With its holistic fintech infrastructure, integration of digital services under Botim, and commitment to user-centric innovation, AstraTech is reimagining how consumers and merchants engage with financial services. Affaf Noor’s presence at DFS 2025 not only highlighted the company’s momentum, but also positioned AstraTech as a driving force in the UAE’s evolving digital finance landscape.
Whether it’s enabling SMPL transactions, powering merchant acquiring, or delivering micro-lending at scale, AstraTech is building the future
