OpenAI reported a surge in demand from the insurance and wider financial services industries, as major insurers and financial institutions accelerate the deployment of artificial intelligence across their operations.
The company said the growing interest reflects a shift towards generative AI becoming the core operating system underpinning vital insurance workflows, including fraud detection, claims handling, customer support and risk analytics, according to FF News.
OpenAI added that European organisations are already demonstrating measurable benefits as they scale AI into production environments.
The firm’s customer list includes leading firms such as Revolut, Allica Bank, Hg, EQT and Permira, alongside fresh performance data from digital banking players Zopa and OakNorth.
OpenAI EMEA solutions engineering lead Matt Weaver said, “AI has moved from pilots to production, and we’re seeing that regulated industries aren’t lagging behind – they’re leading the way. Financial firms are showing how highly-regulated companies can succeed with the right governance, strategy, platforms and support in place.”
OpenAI highlighted that Europe is emerging as a global leader in sophisticated AI rollouts, with deployments spanning Revolut, BBVA and NatWest.
Within the insurance market, the company said generative AI is already unlocking faster decisions, reducing fraud, improving claims processing speeds and supporting more personalised policyholder experiences. It noted that early adopters are beginning to gain a measurable competitive advantage through safe, responsible AI deployment.
Revolut, which offers insurance products alongside financial services, is embedding GPT-5 into its platform to strengthen financial crime controls and upgrade its customer assistant, Rita, which is built on a fine-tuned GPT-4.1 model.
Allica Bank is enhancing customer support and business lending through AI-driven insight generation and automated first-pass application assessments, saving up to 20 minutes per case.
OakNorth, with around 90% employee adoption of OpenAI tools, uses 360+ custom GPTs to automate HR, compliance, legal and asset management workflows, saving tens of thousands of hours annually.
Zopa, which offers insurance partnerships alongside digital banking, uses AI to evaluate 40,000 customer interactions per month and identify signs of vulnerability. It is piloting an AI Banking Assistant with 200,000 customers.
Permira has adopted ChatGPT Enterprise for investment analysis, risk assessment and operational tasks, and expects $450m in AI-generated revenue across its portfolio.
Permira CTO Lionel Hill said, “We now count 90% of our team as regular AI users – up 4x in one year. Our work with OpenAI has enabled our teams to build a wide range of tools that they need, sometimes in hours. The impact of this collective expertise extends beyond the firm and is one of the reasons we’re seeing $450M in AI-related revenue across the portfolio this year.”
EQT has rolled out responsible AI at scale, with around 90% of its 2,000 employees using ChatGPT weekly.
Staff report saving an average of 45 minutes per day, enabled by 350+ internal GPTs that accelerate analysis and strengthen decision-making under a secure governance framework.
Source: https://fintech.global/
