ABN Amro has promoted from within to appoint Marlou Jenniskens as the next CEO of its neobroker subsidiary, Bux, effective 1 February 2026. Jenniskens, who currently serves as head of digital wealth products at ABN Amro, succeeds Yorick Naeff, the company’s co-founder and outgoing CEO, as he transitions to his new role as head of innovation at the Dutch banking heavyweight.
Naeff, reflecting on his upcoming focus at ABN Amro earlier this year, outlined his plans to explore “transformative areas like AI, digital assets, and embedded finance”. He has led Bux since 2020, notably steering the company through its acquisition by ABN Amro, completed in July 2024.
The investment app, which provides services for fractional shares, ETFs, and ETCs, now boasts over one million customers across the Netherlands, Belgium, France, Germany, Spain, Italy, Austria, and Ireland.
Jenniskens is credited with playing a “pivotal role in the successful integration of BUX into ABN Amro’s broader wealth strategy”, states the Dutch banking group. In her new position, she will lead efforts to enhance Bux’s savings proposition, aiming to unify saving and investing within a single platform. ABN Amro has expressed its ambition to position Bux as a challenger platform in the European investment space.
Since joining the bank as a trainee in 2010, Jenniskens has worked various senior positions, including director of equity capital markets, interim risk and portfolio manager for commodities clients, and customer experience lead.
Source: https://www.fintechfutures.com/
