OpenAI has acquired investment start-up Roi for an undisclosed sum. Announcing the news, Roi says that as part of the transition, the company “will be winding down operations this month”, with its final day of service scheduled for 15 October 2025.
TechCrunch reports that only the start-up’s co-founder and CEO, Sujith Vishwajith, will join the Open AI team through the acquisition, citing a source familiar with the matter.
The former Airbnb software engineer started building Roi with fellow co-founder Chip Davis, also formerly of Airbnb, in January 2022. The start-up went on to raise $3.6 million in July the following year, led by Spark Capital with support from Gradient Ventures, Spacecadet Ventures, and former Coinbase CTO Balaji Srinivasan.
This funding was used to build out a proposition that combines portfolio investment tracking, trading capabilities, and a homegrown chatbot service called Roi AI, which provides app users with personalised investment advice.
In a company statement posted to its website announcing the acquisition, Roi says: “When we started Roi, our mission was to make investing more accessible by solving one of the hardest problems in finance: personalisation. With Roi AI, we showed what artificial intelligence could unlock by delivering individually tailored insights, education, and guidance in real time.”
The statement continues: “In the process, we learned something bigger. Personalisation isn’t just the future of finance, it’s the future of software itself. The products we use every day won’t remain static, predetermined experiences. They’ll become adaptive, deeply personal companions that understand us, learn from us, and evolve with us.”
This pursuit of AI-powered personalisation could be a primary driver of this latest purchase by OpenAI, which notably became the world’s most valuable company last week when a secondary share sale, first reported by Bloomberg, propelled the company’s valuation to over $500 billion.
Similar acquisition deals made by OpenAI this year include Context.ai, which develops analytics tools for AI model performance; Crossing Minds, which creates AI-powered recommendation engines for e-commerce platforms; and Alex, an AI development assistant that automates iOS app development within Xcode.
Source: https://www.fintechfutures.com/
