Broadridge Financial Solutions has acquired Signal, a customer experience management consultancy based in the UK, for an undisclosed sum.
The New York-headquartered firm will use Signal to enhance its international presence, with president Mike Sleightholme citing the move as “an important step toward globalising Broadridge’s digital communications solutions to better serve our clients with operations outside North America”.
Led by CEO Barney Hosey, Signal specialises in helping regulated and social brands enhance customer experience through outbound communications. Clients include Lloyds Banking Group, Halifax and Nationwide. The agency was created through the merger of Blonde Digital, Tangible and Instinctiv in 2016, executed by then-owner Cello Group.
Further integrations into Signal included fellow Cello agency Brightsource in 2018, while Signal’s marketing team in Edinburgh joined The Leith Agency, from the same portfolio, in 2020. That same year, Cello formed the Digital Technology Advisory Group (DTAG) as a holding company for Signal, alongside sister brands 2CV, a market research firm, and strategy, innovation, and design consultancy The Value Engineers.
DTAG was sold to private equity firm Vespa Capital in 2022 for an undisclosed sum. The acquisition from Vespa this week will see Signal integrated into Broadridge’s communications and customer engagement platform, which the firm claims “delivers personalised, compelling digital and print experiences to attract, onboard, engage, and retain customers across industries including financial services, healthcare, utilities, telecom, and insurance”.
Sleightholme adds: “The combination of Signal’s digital-first communications and strong relationships with UK financial services firms along with our proven scale and regulatory domain expertise transforms our ability to serve our global clients and extend our footprint in Europe.”
Broadridge has been upping the scope of its service provision through a keen M&A strategy this year, notably including an acquisition agreement for Acolin in Switzerland last month. Based in Zurich, Acolin provides cross-border fund distribution and regulatory services, with its acquisition by Broadridge expected to close in the first half of FY 2026.
Source: https://www.fintechfutures.com/
