UK fintech Liberis promotes Rob Fairfield to CEO

Liberis - fintech news

London-headquartered embedded finance fintech Liberis has promoted Rob Fairfield, who has served as the company’s chief operating officer (COO) for the last five years, to the role of CEO.

Fairfield will succeed the fintech’s long-standing CEO, Rob Straathof, who has decided to step down after nearly a decade leading the company.

Straathof will transition to the role of board advisor and chairman of the partner committee and will “maintain strategic oversight of partnerships and business strategy” in his new advisory capacity, Liberis says.

Fairfield first joined Liberis as COO in 2020, having previously held leadership positions at UK online mortgage broker Trussle (which was later acquired by US digital homeownership platform Better.com in 2021).

Speaking on his appointment, Fairfield says Liberis is entering “a new chapter of growth”, with plans to expand its platform as well as “deepen relationships with global partners and accelerate entry into new markets”.

Founded in 2007, Liberis uses AI and ML to analyse company data and provide personalised finance options to small businesses. The fintech says its platform “has funded over $3bn to fuel small businesses globally” and currently operates across 15 countries with 48 strategic partners, including the likes of eBay and Nexi.

Source: https://www.fintechfutures.com/