Standard Chartered has appointed Yusuf Demiral as global head of data, analytics and AI for its WRB division.
This newly created role will see Demiral lead the firm’s WRB data strategy, overseeing the use of analytics and AI across the end-to-end client journey.
Standard Chartered provides a wide range of financial products and services with a focus on Asia, Africa and the Middle East. The bank has been investing heavily in digital transformation, aiming to enhance client experiences and streamline operations through the integration of advanced technologies.
In his new role, Demiral will work closely with the marketing, digital sales and client experience teams within the Chief Client Office to help shape and execute the bank’s overall data and analytics strategy. His work will be instrumental in driving innovation and personalisation for customers.
Demiral brings more than 25 years of experience in the banking industry. Before joining Standard Chartered, he served as group head of data analytics and customer relationship management at HSBC, where he led a global team of over 1,000 professionals across 20 markets. His responsibilities included building data platforms and enhancing CRM and analytics capabilities across retail and wealth segments.
He is set to officially join the bank on 7 July 2025 and will be based in Hong Kong. Demiral will report to Samir Subberwal, global head of wealth solutions, deposits and mortgages, and chief client officer.
Standard Chartered global head of wealth solutions, deposits and mortgages and chief client officer Samir Subberwal said, “I am delighted to welcome Yusuf to Standard Chartered. As we continue to deliver innovative, digital-first personalised experiences for our clients, Yusuf will play a critical role in strengthening the use of data, analytics and AI capabilities to enhance the client journey. His knowledge and deep expertise built over the years will be instrumental for us to continually drive innovation, helping to deepen our client relationships and advance our abilities to meet their evolving needs.”
Source: https://fintech.global/
