Dubai, UAE – At the Dubai FinTech Summit 2025, Essam Hawash, CEO of Mada Capital Investment Management, introduced a series of groundbreaking developments set to redefine the retail investment landscape in the UAE. From the country’s first public money market fund to the imminent launch of a Sharia-compliant savings platform, Hawash positioned Mada Capital as a fintech-forward investment firm that merges institutional sophistication with everyday accessibility.
Mada Capital: Young, Ambitious, and UAE-Regulated
Founded in 2020, Mada Capital operates as a regulated asset and fund manager under the supervision of ESCA (Securities and Commodities Authority), with its headquarters on Dubai mainland. In just a few years, the firm has grown its assets under management (AUM) to AED 3 billion, delivering a mix of corporate advisory, fund management, and now, digital retail investment services.
AWEY: UAE’s First Digital Money Market & Daily-Interest Savings App
At the core of Hawash’s presentation was AWEY, a digital-first savings platform offering:
- Daily interest payouts
- Instant (T+0) liquidity
- Digital onboarding in under 3 minutes
- Direct deposits/withdrawals linked to users’ bank accounts
“It’s the only digital savings app in the country offering daily interest,” said Hawash. “We’ve given returns ranging from 4.7% to 5.7%, outperforming traditional call or savings accounts.”
AWEY was initially launched as a liquidity management tool, but its evolution into a full-fledged retail savings app has made it a standout innovation in the market. The app’s infrastructure is supported by major financial entities:
- Custodian: First Abu Dhabi Bank (FAB)
- Auditor: One of the global Top 10 auditing firms
- Regulator: ESCA
Democratizing Access to Institutional-Level Returns
A defining goal of Mada Capital’s strategy is to democratize sophisticated investment products, making them accessible to everyday retail investors.
“You don’t need to own millions to get returns usually reserved for the wealthy,” Hawash stated. “We’re bringing non-banking financial solutions to the masses.”
Future developments on the roadmap include:
- Expansion into robo-advisory and AI-based investment tools
- Growth into a full financial advisory suite
- AWEY becoming a multi-bank distribution platform
Sharia-Compliant AWEY Set to Launch Next Month
In a significant product milestone, Hawash announced the upcoming launch of a Sharia-compliant version of AWEY, making it the first dual conventional and Islamic digital savings platform in the UAE.
“This has never been done before in this country. We’re excited to serve both conventional and faith-driven investors alike,” he said.
This inclusive approach supports Mada Capital’s broader vision of financial access, transparency, and user trust, catering to both local and global investor communities in the region.
Dubai: The Fintech Epicenter of the Future
When asked why participating in the summit—and Dubai’s fintech scene in general—was so important, Hawash was emphatic:
“It’s Dubai. It’s the hub of technology, of everything,” he declared. “You’ve got people flying in from Europe, South America, North America. Dubai made this happen.”
He also pointed to the wider UAE landscape as a beacon of opportunity:
- Ras Al Khaimah building a dedicated crypto ecosystem
- Abu Dhabi’s ADGM attracting family offices
- Robust economic and regulatory stability
“It’s not just about tech—it’s about leadership, economy, and vision. That’s what gives you the confidence to invest here,” Hawash concluded.
Conclusion: Fintech Meets Fund Management for the Masses
With visionary leadership, regulatory backing, and a mission to expand financial inclusion, Mada Capital is poised to reshape the UAE’s digital investment landscape. Through AWEY and its upcoming innovations, the firm is setting a new precedent—where high-yield, secure, and liquid investments are no longer reserved for institutions, but available to everyday savers and emerging investors alike.
